The Software Leadership Workshop
Scrum Master Toolbox Podcast: Agile storytelling from the trenches
Xmas Special: From Project-Driven to Flow-Driven Software Development in 2025 with Vasco Duarte
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Xmas Special: From Project-Driven to Flow-Driven Software Development in 2025 with Vasco Duarte

What is better for software development than good-old project management? Let's explore that and come up with some concrete, actionable things that you can do right away.

A looking glass that is reflecting 2025 in the glass, as if the observer is looking at 2025.

In the kickoff episode of the “5 Wishes for 2025” series, Vasco Duarte dives into a topic close to his heart: why managing software like construction projects leads to failure. Drawing on his experience in the Agile community and sharing compelling real-world examples, Vasco introduces a new perspective on how software development should flow, adapt, and continuously deliver value.

Software Development: Stop Building Houses, Start Growing Gardens

“Software is more like a garden than a construction site—continuous care and attention are key to thriving.”

Vasco begins by debunking the myth that software development can be meticulously planned like a construction project. Sharing a story about a failed 18-month software endeavor, he highlights how rigid plans crumble in the face of changing markets. Instead, he advocates for an adaptive, flow-based approach to software development, comparing it to the continuous nurturing required in a garden.

Why Projects Fall Short in Software Development

“You can’t plan your year’s meals in January—why would you try that with software?”

Vasco identifies three critical flaws of project-driven software development:

1. Assumption of Stability: Markets and requirements shift too fast for static plans.

2. Front-loaded Decisions: Early decisions often fail to hold up over time.

3. Artificial Boundaries: Restrictive scopes kill innovation and flexibility.

The Three-Step Framework for Flow-Based Software Development

1. Continuous Delivery

“Software is like a shark—it has to keep moving or it dies.”

Vasco explains how companies can succeed by continuously delivering updates to users. He shares insights from a mobile startup using experiments and feedback loops to keep evolving and delivering measurable value.

2. Incremental Funding

“Fund software like a business, not like a construction project.”

Drawing on ideas from Lean-Agile financial planning, Vasco introduces incremental funding as a smarter way to manage development. He points listeners to a previous episode with experts Maarit Laanti and Rami Sirkia for deeper insights.

3. Goal-Oriented Teams

“Teams need goals, not just backlogs.”

Vasco stresses the importance of giving teams end-to-end ownership of the value they create. The backlog is a tool, but the real focus should be on clear goals that align with business impact. He mentions his OTOG - One-Team-One-Goal blog post.

Raising Agility to the Portfolio Level

“Flow-based software development lets us make quick, strategic decisions at the portfolio level.”

By embracing continuous delivery, incremental funding, and goal-driven teams, organizations can elevate agility from individual teams to the entire portfolio. Vasco highlights this as a game-changer for modern businesses, enabling quicker, smarter product decisions.

Global Agile Summit 2025 – Don’t Miss Out!

“Join us in Tallinn to see flow-based software delivery in action.”

Vasco invites listeners to the Global Agile Summit 2025, where real-world examples of flow-based development will take center stage. For those listening during the holiday season, there’s a Super Early Bird ticket available with a 75% discount. Visit GlobalAgileSummit.com for details.

About Vasco Duarte

Vasco Duarte is a thought leader in the Agile space, co-founder of Agile Finland, and host of the Scrum Master Toolbox Podcast, which has over 10 million downloads. Author of NoEstimates: How To Measure Project Progress Without Estimating, Vasco is a sought-after speaker and consultant helping organizations embrace Agile practices to achieve business success.

You can link with Vasco Duarte on LinkedIn.

Discussion about this podcast

The Software Leadership Workshop
Scrum Master Toolbox Podcast: Agile storytelling from the trenches
Every week day, Certified Scrum Master, Agile Coach and business consultant Vasco Duarte interviews Scrum Masters and Agile Coaches from all over the world to get you actionable advice, new tips and tricks, improve your craft as a Scrum Master with daily doses of inspiring conversations with Scrum Masters from the all over the world. Stay tuned for BONUS episodes when we interview Agile gurus and other thought leaders in the business space to bring you the Agile Business perspective you need to succeed as a Scrum Master.
Some of the topics we discuss include: Agile Business, Agile Strategy, Retrospectives, Team motivation, Sprint Planning, Daily Scrum, Sprint Review, Backlog Refinement, Scaling Scrum, Lean Startup, Test Driven Development (TDD), Behavior Driven Development (BDD), Paper Prototyping, QA in Scrum, the role of agile managers, servant leadership, agile coaching, and more!